17 OCTOBER 2019 *16/10 Opening Cocktail Reception at Balthazar
HILTON ATHENS

REDEFINING REALITIES:

#someREACTdifferent

The natural laws of evolution have been governing realities since the beginning of life. Relentless, unstoppable and inevitable, they share the same constant denominator, change.

In an industry governed mainly by human behavior and technological advances, we have been witnessing decades of swift changes in the why, the where and the how people travel.

What if we could foresee the future? What if we were able to understand and comprehend what the needs of travelers will come to be? How would this knowledge affect the decisions we make today? Realizing the future is already at our doorstep is crucial.

Innovation in technology is redefining the way we reach out, communicate and design products and services for the future playground of tourism. World travelers are redefining themselves, seeking new, unique, authentic, unforgettable and sustainable life experiences at off-the-beaten track itineraries. They travel alone, in groups, in families, more consciously and more often. They take shorter breaks, mix business with leisure, choose off-peak seasons and dazzling instagram-able destinations. Their bucket lists become more goal-driven, mindful and oriented towards learning invaluable life skills. They use cryptocurrencies and biometrics to travel faster and safer.

We live in times of great change. Travel is no exception. We need to embrace the future and the travelers who come along. Differentiating our thinking process is the first step. How we will react and take appropriate action is the next.

Are we ready to redefine our realities?

what

Full-day International Conference with interactive sessions and inspiring talks

when

17 October 2019

*16/10 Opening Cocktail Reception at Balthazar
who

Up to 500 tourism professionals, government executives, global experts, young tales & start-up companies

where

Hilton Athens

meet the experts

Meet and greet some of tourism's highest achievers worldwide.
Don't miss out!

Paul Papadimitriou Master of Ceremony Founder of Intelligencr

Paul Papadimitriou

Founder

Intelligencr – London

Paul is the expert on how technology impacts our global human identity. Sitting at the intersection of technology, travel, culture and branding, he architects scaling strategies shaped around a new augmented, nomadic & tribal human. Organizations such as Microsoft, Conde Nast, eBay, Fujitsu, Lagardere Travel, IATA, SAB Miller, EDF, EY, Criteo, Siemens, Evernote, Tumblr or the ITU have trusted him to challenge them. As a sought-after keynote speaker, he impacts audiences on all continents, and has been billed next to leaders such as Barack Obama or Steve Wozniak. Paul draws a unique perspective from his multi-cultural background, a Swiss, Greek & Finn having lived in Tokyo, Geneva, Manila, London, and his constant travels to discover more. His understanding of our time has appeared on The Economist, ABC, TF1, Channel 4, or the Japan Times. He also hosts extraordinary conferences and is the creator and host of successful shows about the future of travel, the future of finance and the future of the enterprise. Paul has always been at the forefront of understanding what's next, from shaping the first ever commercial mobile website to participating to the rise of numerous startups ecosystems. He’s an air travel nerd and chocolate lover.

Steve Lowy Director & Co-Founder Umi Digital Chairman of the Hotel Marketing Association, Head of Toposophy UK

Steve Lowy

Director & Co-Founder Umi Digital

Umi Digital, Hotel Marketing Association, Toposophy UK

Steve Lowy is a successful hotelier and entrepreneur. Steve founded the Umi Hotel brand in 2007 at the age of 26 and went on to Co-Found Umi Digital in 2010. He is now CEO at Anglo Educational Services which manages over 300 budget and luxury serviced apartments in Central London alongside and Academic offering, Director at Umi Digital as well as the Chairman of BETA (British Educational Travel Association) and Committee member of the HMA (Hotel Marketing Association). Steve has lectured at a number of universities around Europe and is very passionate about making the industry attractive to young people and works as a representative for Toposophy in the UK.

Ted Papakostas Archaeologist

Ted Papakostas

Archaeologist

Ted Papakostas is an archaeologist. He has a Bachelor's degree from Reading University, UK, a Master's in prehistoric archaeology from Nottingham University, UK, and a PhD in Classical archaeology from the Aristotle University of Thessaloniki, Greece. He is currently promoting and working on the concept of pop archaeology, presenting a more user-friendly approach to the ancient past, which can be accessible and enjoyable by all.

Douglas Quinby Co-Founder & CEO Arival

Douglas Quinby

Co-Founder & CEO

Arival

Douglas Quinby co-founded Arival to fill the huge void in insights, information and conferences for travel’s third-largest and most important sector: Tours, Activities & Attractions. Since its founding in 2016, Arival has become the defining platform for the sector, with three conferences worldwide, a series of definitive research reports and the Arival.travel media site and newsletter.

Prior to co-founding Arival he served as Senior Vice President, Research at Phocuswright, where he led seminal studies on numerous travel trends and sectors, including Tours, Activities & Attractions. He has deep experience in consumer and industry research with extensive background in both quantitative and qualitative methodologies, including consumer insights, surveys, and industry data analytics.

Douglas has also led event programing for the Phocuswright Conferences and is a recognized expert on online travel and travel distribution. He is frequently cited in leading media outlets including Bloomberg, CNN, The New York Times, USA Today, The Wall Street Journal and The Washington Post. He is a sought-after speaker and moderator, and has presented at numerous travel industry events around the world.

Catharina Fischer Digital Marketing Strategist Tourismuszukunft

Catharina Fischer

Digital Marketing Strategist

Tourismuszukunft

Catharina Fischer is one of the leading experts in influencer marketing and a digital leader with over 10 years of experience in tourism. Before she was Head of Social Media at the German National Tourist Board (GNTB) she was in various marketing positions in the tourism industry. At the GNTB she implemented the international Social Media Strategy in over 12 markets & created in 2013 the first international influencer campaign for Germany. Since 2015 she is working for the consulting network Tourismuszukunft. Here she supports destinations, hotels and tour operators mainly in DACH countries with their digital marketing. In 2016 she initiated the industry think tank ‘Change4Destination’ who is dealing with the question of the 'future of public destination marketing'. The think tank white paper became a must-read in the German speaking markets. Furthermore, she created the VideoSummit – the leading conference for video in tourism with top videographers and video bloggers from all over the world.

Petra Stušek CEO Ljubljana Tourism

Petra Stušek

CEO

Ljubljana Tourism

Ms Stušek is CEO of Ljubljana Tourist Board and President of European Cities Marketing, a non-profit organization for improving the competitiveness and performance of the leading cities of Europe. Prior to these roles, she had a leading role in communications for foreign and domestic public, reporting to Ljubljana Mayor. For several years she was also an active member of National PR organization, leading the central communication section for PR experts from different fields. In recent years, her team has won several prestigious titles, such as “WTM Responsible Tourism Award 2017”, “WTTC Tourism for Tomorrow” 2015, the “Digital Tourism Think Tank” award, the “ETIS and Accessible Tourism Joint Award 2016”, the “Emerging Europe Tourism Campaign of the Year 2018” award.

Ms Stušek holds a degree of Faculty of Arts and has completed a post-graduation study on Faculty of Economics for Master’s degree in Business Administration. She is a passionate runner, cyclist, skier. And, of course, traveler with passion.

Steve Vranakis Former Executive Creative Director Google Creative Lab

Steve Vranakis

Former Executive Creative Director

Google Creative Lab

Steve is an award winning creative who has worked on the launch of the iPhone and Amazon in the UK, the country branding for Greece, with NASA, The UN, UNICEF and headed up the Creative Lab at Google in EMEA for 8 years.

Some of his projects include: a machine learning musical instrument called the NSynth Super, Assembly of Youth, an installation giving youth a voice at the United Nations, Inside Abbey Road - a virtual tour of the iconic music studios, Project Jacquard - an interactive wearables fabric and Chrome Web Lab, an installation connected live to the internet from the Science Museum in London.

You can view some of those projects here.

Steve also worked on the launch of project Bloks, a physical coding platform that teaches kids to code and bringing dinosaurs back to life in VR at the Natural History Museum.

In 2015 Steve went to the island of Lesvos to build a mobile information site (refugee.info) to help Syrian refugees fleeing civil war keep safe.

Steve’s work has been recognised by the D&AD (33 including 2 yellow pencils), Cannes Lions (12 including a Grand Prix and Marketer of the year), ADC, One Show's, Campaign Big, Webbys, Lovies, FWA, BIMA and Clio's. Two of his projects are also in the permanent collection of the Cooper Hewitt, Smithsonian Design Museum in New York.

His work has been featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week, Adage and he’s written columns for Adweek, Marketing, Campaign and conducted interviews with the BBC, CNN, CNBC, Lürzer's Archive and Shots.

Steve has spoken at TEDx in Athens about 'Making technology matter' and at the Palais in Cannes on 'What creativity can do'.

Steve also serves as an advisor to one of the world's hottest fashion technology startups unmade.com.

In 2018 he was president of D&AD where he made it his mission to help young people from disadvantaged backgrounds get into the creative industries.

Patrik Gustavsson CEO The Amager Bakke Foundation

Patrik Gustavsson

CEO

The Amager Bakke Foundation

My primary responsibility is to develop and realize BIGs idea of combining a waste-to-energy plant with a recreational facility. This work have included the development of a proper building program, design of a feasible business model, ensure financing, solve a multitude of technical challenges along the realization path and manage, involve users and manage the many advisors and other key stakeholders. I have built a career upon realizing wild ideas. During my professional life I been working with establishing Denmark’s first internal innovation laboratory within the central government, have developed and written an architectural program for how to design the future of hospices in the country and where the key driver for creating a digital culture hub and new internal work processes in the Danish Broadcasting Corporation, paving the way for distributed production. Before taking responsibility for the Amager Bakke project I worked in an internal customer strategic unit within the Danish Ministry of Finance, with the goal of transforming the Ministry to become more customer oriented.
I thrive when solving problems, working together with professional practitioners in finding new solutions to important and meaningful questions. I believe in the power of the human mind and the craftsman's valuable experience from concrete, hands-on work.

Alejandro Barrera Founder & Chief Editor The Aleph Report

Alejandro Barrera

Founder & Chief Editor

The Aleph Report

Alex is a serial entrepreneur with more than 15 years of experience in the field. He's currently Founder & Chief Editor at The Aleph (thealeph.com) where he writes about disruptive technology and its consequences for business. He's also co-founder and editor at Tech.eu, the most important technology publication in Europe. Previously he's co-founded two startup accelerators in Europe, consult with many others like Seedcamp or Techstars and is actively involved in some of the largest tech conferences in Europe. He's a professor of innovation at IE Business School and at the UC3M as well as guest lecturer at UCLA Anderson and UC Berkeley and a former member of Global Shapers by World Economic Forum. He never goes on stage without his hat!

David Bizer Founder/CEO Talent Fountain

David Bizer

Founder/CEO

Talent Fountain

David’s experience originates at the very epicenter of web technology, starting his career at Netscape working with Marc Andreessen and the team which essentially launched the internet to the masses. Later in his career, he was the first recruiter at Google in Europe, building out the organization from 100 to over 5.000 employees in 7 years. David of today is the founder and CEO of Talent Fountain, a boutique consulting firm focused on talent acquisition, talent management, and startup culture. Since 2010, he has collaborated with over 100 emerging startups throughout Europe to scale their human capital.

Steve Vranakis Former Executive Creative Director Google Creative Lab

Steve Vranakis

Former Executive Creative Director

Google Creative Lab

Steve is an award winning creative who has worked on the launch of the iPhone and Amazon in the UK, the country branding for Greece, with NASA, The UN, UNICEF and headed up the Creative Lab at Google in EMEA for 8 years.

Some of his projects include: a machine learning musical instrument called the NSynth Super, Assembly of Youth, an installation giving youth a voice at the United Nations, Inside Abbey Road - a virtual tour of the iconic music studios, Project Jacquard - an interactive wearables fabric and Chrome Web Lab, an installation connected live to the internet from the Science Museum in London.

You can view some of those projects here.

Steve also worked on the launch of project Bloks, a physical coding platform that teaches kids to code and bringing dinosaurs back to life in VR at the Natural History Museum.

In 2015 Steve went to the island of Lesvos to build a mobile information site (refugee.info) to help Syrian refugees fleeing civil war keep safe.

Steve’s work has been recognised by the D&AD (33 including 2 yellow pencils), Cannes Lions (12 including a Grand Prix and Marketer of the year), ADC, One Show's, Campaign Big, Webbys, Lovies, FWA, BIMA and Clio's. Two of his projects are also in the permanent collection of the Cooper Hewitt, Smithsonian Design Museum in New York.

His work has been featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week, Adage and he’s written columns for Adweek, Marketing, Campaign and conducted interviews with the BBC, CNN, CNBC, Lürzer's Archive and Shots.

Steve has spoken at TEDx in Athens about 'Making technology matter' and at the Palais in Cannes on 'What creativity can do'.

Steve also serves as an advisor to one of the world's hottest fashion technology startups unmade.com.

In 2018 he was president of D&AD where he made it his mission to help young people from disadvantaged backgrounds get into the creative industries.

David Rowan Expert On Technology Trends And Corporate Innovation / Founding Editor- in- chief 2008-2017, WIRED UK

David Rowan

Expert On Technology Trends And Corporate Innovation / Founding Editor- in- chief 2008-2017, WIRED UK

David Rowan, founding Editor-in-chief of WIRED’s UK edition (2008-17), is the author of Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds (Transworld, 2019), a global quest for bold corporate innovation in the face of technology-led disruption.
He’s taken 130 flights in the past year to investigate the companies and entrepreneurs changing our world, and has spent time with the founders of WhatsApp, LinkedIn, Google, Didi, Spotify, Xiaomi, Nest, Twitter and countless other ambitious startups from Tel Aviv to Shenzhen.
His keynote talks have included events for banks, governments and Fortune 100 companies, and stage interviews have ranged from will.i.am to James Murdoch and David Cameron.
David has been a technology columnist for The Times, GQ, Condé Nast Traveller and The Sunday Times. He's an early-stage investor in more than 50 tech companies and founder of Voyagers.io, a non-profit taking amazing people for weekend adventures designed to build close community.
And he is still searching for the future…

Tia Hallanoro Director of Brand Communications & Digital Development Helsinki Marketing

Tia Hallanoro

Director of Brand Communications & Digital Development

Helsinki Marketing

Cities are the new powerhouses of the future and Helsinki is the perfect test-bed for new solutions. It’s a city that is always eager to experiment and learn.
Tia is a brand and marketing communications professional, insightful behavioral scientist experienced in digital service design and an open data enthusiast. She has a strong background leading teams in Finnish advertising agencies, working with well-known brands aiming to grow internationally.
My recent projects include the Think Sustainably service (featured i.e. in Monocle, Dezeen, The Guardian), a first-of-its kind digital service meant to empower citizens, businesses and visitors to make more sustainable choices when enjoying the city and the award-winning MyHelsinki WeChat mini program, a one-stop digital service for Chinese travelers visiting Helsinki, developed in co-operation with Tencent and MaaS Global (the Whim app).

Dianne McGrath Director Food For Thought Consulting /
Mars One Astronaut Candidate

Dianne McGrath

Director

Food For Thought Consulting /
Mars One Astronaut Candidate

Dianne McGrath is one of the leading sustainability experts in Australia. Dianne’s aim is to lead a purposeful life that seeks to create better environmental outcomes. Towards this goal, she is currently the Director of the sustainability and business consultancy, Food for Thought Consulting Australia.
She holds four university degrees and is currently studying a Higher Degree by Research at RMIT University where she is conducting a first-of-its-kind food waste research project, Watch My Waste.
Passionate about sustainable food systems, she is also a Director on the boards of three not-for-profit organisations that operate in the food sustainability/community food space; Cultivating Community, 3000acres and the Open Food Network.
As well as following her passion for sustainability, Dianne is one of seven Australian shortlisted Mars One astronaut candidates in the remaining Mars 100. The Mars One mission seeks to establish the first permanent human settlement on Mars. Her interest and growing expertise in sustainable food systems is something that will be critical in a completely new environment for human habitation if she is successful in her application.
Dianne is a leader, team player, project manager and creative problem solver. Her experience working in and managing teams in sales, marketing, emergency services and government provides her with a strong platform to work as a unit to deliver on outcomes.

Her work experience has provided her with strong expertise in project management, marketing and government organisations in her time with the Australian Energy Regulator, Department of Resources, Energy and Tourism and GlaxoSmithKline (GSK). While at GSK she won a global marketing award, and held numerous positions, including a global marketing position based in Europe where she was responsible for a $1billion (AUD) brand portfolio, and won a global marketing award.
Her sense of adventure, determination and fitness has seen her sail tall ships in the Southern Ocean, cycle extreme distances, jump from planes, and run marathons and an ultra-marathon. Dianne believes nothing is insurmountable.

the agenda 17/10

Wednesday 16/10
20.00 Opening Cocktail Reception @ Balthazar

the tech alley

We make room for innovative companies!

If you are a cutting-edge technology company looking to establish ties with the Greek tourism industry, we have a not to be missed opportunity for you. SETE’s 2019 Annual Conference introduces its first-ever “Tech Alley”, a dedicated exhibition space for Greek startup companies and ventures in the wider innovation scene.

So what’s Tech Alley?

SETE makes an open call to innovative and/or a technology-based companies to showcase their unique offering to SETE’s conference attendees, industry stakeholders, even potential investors. We offer a predefined space at the conference venue (Hilton Athens) at 17/10 for 8 to 10 companies where they can exhibit their products and services.

Participation criteria:

The company must:

  • Have a legal form and entity in Greece
  • Have a turnover of up to 150,000 Euros in 2018
  • Employ up to 20 employees
  • Ηave received substantial funding from institutional investors

If you are a dynamic and growing technology startup, please fill in the form! First come, first served.

Is there a participation fee?

Yes, the participation fee amounts to 700€ (+VAT). A Full Package Ticket and a Conference Ticket is included in the aforementioned fee.

Tech alley exhibitors

the location

HILTON ATHENS
A: 46 Vassilissis Sofias Av.,
115 28 Athens
T: 21 0728 1000
BOOK NOW