The natural laws of evolution have been governing realities since the beginning of life. Relentless, unstoppable and inevitable, they share the same constant denominator, change.
In an industry governed mainly by human behavior and technological advances, we have been witnessing decades of swift changes in the why, the where and the how people travel.
What if we could foresee the future? What if we were able to understand and comprehend what the needs of travelers will come to be? How would this knowledge affect the decisions we make today? Realizing the future is already at our doorstep is crucial.
Innovation in technology is redefining the way we reach out, communicate and design products and services for the future playground of tourism. World travelers are redefining themselves, seeking new, unique, authentic, unforgettable and sustainable life experiences at off-the-beaten track itineraries. They travel alone, in groups, in families, more consciously and more often. They take shorter breaks, mix business with leisure, choose off-peak seasons and dazzling instagram-able destinations. Their bucket lists become more goal-driven, mindful and oriented towards learning invaluable life skills. They use cryptocurrencies and biometrics to travel faster and safer.
We live in times of great change. Travel is no exception. We need to embrace the future and the travelers who come along. Differentiating our thinking process is the first step. How we will react and take appropriate action is the next.
Are we ready to redefine our realities?